The companies in the bare minimum category are few and far between.” Collect all the data you can, collect all the data you need or collect the bare minimum of data. “It’s like there’s some sort of crossroads well maybe a three-way intersection. Apple / don’t become a multi-billion-dollar company without grabbing as much data as you can then monetize,” says Cyjax CISO Ian Thornton-Trump.

As I commented on Gmail, protecting user privacy is a binary philosophy, “you either believe it’s the right thing to do, or you don’t.” And these new labels have made Google’s (and Facebook’s) privacy claims sound hollow.īrowser Privacy Labels, Market Share in (). But now we can see the detail for Chrome, just as we did for Gmail. Google took its time adding privacy labels, with a gap between app updates of some three months after the labels became mandatory. But what Chrome does have in common with Gmail is an avaricious and out of step approach to data harvesting. You’ll note that Chrome isn’t on that list, nor is it an app “where you primarily store personal content.” But it is an app where you enter private and sensitive search terms and conduct private transactions. In its defense, Google pointed me at comments made by CEO Sundar Pichai, that “we don’t use information in apps where you primarily store personal content-such as Gmail, Drive, Calendar and Photos-for advertising purposes, period.” I have already warned that Gmail collects more data than other leading mail platforms. MORE FROM FORBES Stop This 'Secret' Location Tracking On Your iPhone-3 Critical Settings You Need To Change Today By null But there's a different dataset in the detail, included below, that’s much more damaging to Google and which shows Chrome to be shockingly different to its major rivals. DuckDuckGo focused on the data that Google collects, linked to its users.

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